Meet the Owner

Jessica Shuford is an Alabama native who studied business at Troy University in Montgomery, AL before deciding she no longer wanted to accumulate student loan debt, but rather have a more hands on approach in learning what she considers a passion for her. She became an entrepreneur in 2008 after working and doing apprenticeships for CPAs and bookkeepers. Jessica was employed while still building her business in the process. In 2018, Jessica became a full-time entrepreneur while remaining coachable in her field of work. She realized soon after becoming a full-time entrepreneur, this wasn't a task for the faint hearted. Entrepreneurship is something that takes more than just financial knowledge, but also needs a dedicated mental approach, she stated. Growing up in a household with a single mom prompted Jessica at a young age to take a different approach in what she calls “the real world” and becoming financially stable was top on her list. Financial literacy wasn’t something taught in school and wasn’t amongst most black communities. She became more understanding that it was going to take a lot of un-learning in order to elevate and help others elevate within their finances. Jessica then took the liberty of becoming a certified life and business coach to help her community grow in the areas most African Americans are shield from.

For your finances to be right, your mind must get right first -Jessica

Jessica’s distinct knowledge and experience spans several areas of expertise in life coaching and business coaching, including personal development, business building, proper structuring, relationship management, etc.

Outside of helping others positively transform their lives, Jessica also serves the community as the Founder of IAMPurposeD: a nonprofit organization dedicated to uplifting and empowering young girls and women of color. Through her nonprofit, Jessica has made strides to enhance the quality of life for others through services such as feeding the homeless, providing grants to women-led small businesses, and partnering with other organizations to support survivors of domestic violence.

In her personal time, Jessica enjoys cooking, traveling, and being active as a co-host of ShElev8s Podcast. She also volunteers in her community and enjoys spending time with her family and friends.